Download
Executive Photo:
Color | Greyscale

Luis Cruz
President - Central Texas Region

Luis M. Cruz is president – Central Texas Region for Verizon Wireless, the premier wireless provider with the nation's most reliable wireless network. Cruz is responsible for directing sales, marketing, operations and financial performance across the four-state Central Texas Region, a territory that includes Dallas, Fort Worth, Austin, San Antonio, Corpus Christi, the Rio Grande Valley, Arkansas, Oklahoma and northern Louisiana.

Since starting his wireless career as a business development analyst in 1988, Cruz has held a variety of positions with increasing responsibility within Verizon Wireless and its legacy companies including director, national distribution; director, marketing; director, indirect sales; director, retail distribution. He also worked on an international team responsible for winning the national paging license in Spain for Pacific Telesis International.

Cruz serves on the Executive Board of the North Texas Commission, a regional non-profit consortium of businesses, cities, counties, chambers of commerce, economic development entities and higher education institutions in the North Texas Region.

A two-time President’s Cabinet winner, Cruz graduated Cum Laude from San Diego State University with a degree in Business Administration with a concentration in Finance. He is based in Lewisville, Texas.

Contact: Luis Cruz